Marketing Operations Specialist

What you'd do

• CMP Administration and Marketing Workflow Operations: Administer the Optimizely Content Marketing Platform, including request forms, project templates, workflows, statuses, approval paths, permissions, notifications, campaign and editorial calendars, and reporting views.
• Maintain platform data quality and support consistent use of established intake, planning, review, and approval processes.
• DAM Administration and Asset Lifecycle Management: Administer the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, permissions, versioning, approval status, effective expiration dates, usage rights, archival, and distribution.
• Help ensure users can locate and use current, approved, brand-compliant assets.
• Process Design and Continuous Improvement: Analyze marketing workflows, identify bottlenecks and recurring issues, document requirements, and recommend process improvements.
• Implement approved changes and evaluate whether they improve cycle time, quality, visibility, or user experience.
• Governance, Taxonomy, and Data Quality: Apply and maintain standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage.
• Conduct routine quality reviews and coordinate correction of incomplete, duplicate, expired, superseded, or improperly classified records and assets.
• Adoption, Training, and User Support: Develop user documentation, provide onboarding and training, respond to platform questions, triage issues, and support adoption of CMP and DAM processes by internal teams, agencies, vendors, and other authorized users.
• Reporting, Platform Roadmap, and Optimization: Monitor adoption and operational performance using measures such as request volume, cycle time, overdue work, approval duration, metadata completeness, asset reuse, search effectiveness, and user activity.
• Present findings and recommendations and support implementation of the approved CMP and DAM roadmap.
• Evolve the DAM platform into a Line of Business facing sales enablement tool for the bank.
• Monitor Optimizely Opal credit consumption and report run rate to the Senior Marketing Operations Manager.
• It is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position.
• Marketing platform or software certification(s) are desirable, however not required.
• Ability to communicate in person, on the phone, and through electronic channels
• Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor

What they want

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field. Equivalent professional experience may be considered.
• 3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology environment.
• Hands-on experience administering or configuring at least one Content Marketing Platform, Digital Asset Management, work management, or content operations platform.
• Experience with Optimizely CMP or DAM is strongly preferred.
• Comparable platforms may include Adobe Workfront, Adobe Experience Manager Assets, Bynder, Aprimo, Acquia DAM, Sitecore Content Hub, Monday.com, or Asana.
• Demonstrated experience configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting.
• Demonstrated experience developing and maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices.
• Ability to analyze operational data, identify bottlenecks and trends, and communicate practical recommendations to technical and non-technical audiences.
• Experience working within structured creative, compliance, or approval processes, with experience in a regulated or highly brand-governed environment preferred.
• Strong facilitation, communication, and influencing skills, with the ability to drive process adoption across teams without direct authority.
• Service-oriented mindset, curiosity, adaptability, and a commitment to continuous improvement and user adoption.
• Critical thinker with strong organizational skills and the ability to manage multiple projects simultaneously.