Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

NBCUniversal · Marketing

Hours: Full-time
Where: San Jose, CALIFORNIA
Posted: Sep 22

Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover, consume and share content today.

Reporting to the Senior Community and Marketing Director, this hands-on role will help bring the Telemundo 48 brand to life across social, digital, streaming, broadcast and community platforms. The ideal candidate is a strong content creator and storyteller who can conceptualize, shoot, write, edit, design, publish and optimize engaging content, with a strong focus on social-first storytelling, audience growth and culturally relevant content for the Bay Area Latino community.

This position works closely with Marketing, Community, News, Digital, Sales and other teams in a fast-paced, high-volume environment.

What you'd do

Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms.
Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms.
Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate.
Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform.
Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives.
Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives.
Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives.
Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences.
Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions.
Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories.

What they want

Fluency in Spanish and English, with exceptional written and verbal communication skills in both languages, including the ability to write engaging and conversational marketing and social media copy.
2+ years of professional experience in social media, digital marketing, content creation, video production, communications or a related field.
Demonstrated experience creating and editing short-form video and social-first content.
Strong understanding of Instagram, TikTok, Facebook, YouTube and emerging social platforms, including platform-specific formats and best practices.
Experience with video editing and creative tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, CapCut, Canva or equivalent platforms.
Comfortable capturing content using smartphones and other video/photo equipment.
Experience working with social publishing tools, content management systems and digital analytics.
College degree or equivalent professional experiencePortfolio
Candidates must provide a portfolio, reel or links to relevant work demonstrating experience with social media content, video production, digital creative or other multi-platform marketing work.Eligibility Requirements
Must have unrestricted work authorization to work in the United States.

About NBCUniversal · Marketing

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.