Demand Generation Program Manager | United States | Remote

Grafana Labs · Marketing

Where: United States (Remote)
Posted: Jul 15

Grafana's Demand Generation team creates and accelerates pipeline across the full customer journey. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists.

Our webinar program is one of the highest-leverage things we run: technical, practitioner-first sessions on a weekly cadence across AMER, EMEA, APAC and LATAM, putting the product in front of the people who would actually use it. Hands-on sessions, not sales pitches.

We're hiring a Webinar Program Manager to own it. This is a specialist seat, not a generalist one.

What you'd do

Own the webinar calendar end to end. Presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
Keep sessions practitioner-first. Brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it.
Bring data to topic planning. Use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter.
Automate the production line. Extend the automation behind session setup and promotion, and keep pushing into the parts of the process a person shouldn't be doing by hand, including repurposing recordings into other content.
Report on what happens after the session. Registrations are the input. Connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
Grow the program's reach. Expand into additional languages and formats where the numbers justify it.
4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus).
Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions. A cadence you were accountable for hitting, not a handful of one-off sessions.
Hands-on with a webinar platform (ON24, Zoom Webinars, Contrast, Goldcast or similar) and the plumbing behind it: CRM campaigns, registration sync, attendance data, follow-up triggers.
Comfortable working with technical presenters. You can brief an engineer or solutions architect and hold the line on what the audience came for.