Digital Marketing Intern

What you'd do

• Develop and implement engaging social media content calendars across various platforms (e.g., Instagram, Facebook, LinkedIn) to promote the UT Army ROTC program, events, and opportunities.
• Create compelling visual content (graphics, short videos, photos) and written copy tailored to each social media platform and target audience (prospective students, current cadets, campus community).
• Monitor social media trends and identify opportunities for relevant and timely content creation.
• Engage with followers, respond to comments and messages, and foster an active online community.
• Assist in managing and updating the UT Army ROTC website, ensuring content is current, accurate, and engaging.
• Support the development and execution of digital marketing campaigns (e.g., email newsletters, targeted ads) to reach specific demographics.
• Track and analyze social media metrics and website traffic to assess the effectiveness of strategies and identify areas for improvement.
• Research and recommend new digital marketing tools and strategies.
• Assist in the planning, coordination, and execution of various recruitment events, information sessions, and community outreach activities (e.g., campus involvement fairs, open houses, physical training demonstrations, leadership workshops).
• Develop event promotional materials, including flyers, posters, and digital invitations.

What they want

• Currently enrolled as an undergraduate student at The University of Texas at Austin, preferably in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field.
• Strong understanding of major social media platforms and their respective best practices.
• Proficiency in creating engaging visual content using tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Ability to work independently and as part of a team, managing multiple tasks and meeting deadlines.
• Creative, proactive, and eager to learn new skills.Relevant education and experience may be substituted as appropriate.
• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest