Associate, Growth Marketing (Advanced Trading Products)

Gemini · Marketing

Where: New York, New York
Posted: May 22

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.

What you'd do

Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
Collaborate with product and BD teams to activate distribution partnerships
Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
Monitor funnel performance and surface insights that inform product and marketing decisions
Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences

What they want

2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
Deep familiarity with DeFi, onchain trading products, or developer ecosystems
Communicate clearly and don't wait to be told what to build next
Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
Fluent across the modern AI stack and understand how to build AI-first marketing systems
Comfort with data — you know how to measure what matters and make decisions from it
Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives
Located in NYC
Competitive starting pay
A discretionary annual bonus