Growth Strategy Analyst, GTM Data

Charlie Health · Growth Strategy

Where: New York, NY
Posted: May 18

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them.

What you'd do

Support territory mapping and book building for the Outreach team, using data and analytical models to ensure rep coverage is structured thoughtfully and deployed effectively
Build and maintain the core analytical assets that drive workforce planning — TAM models, account scoring, capacity models, coverage gap analyses, and rep performance analytics — using AI-assisted tooling and low-code platforms
Partner with Outreach leadership, Talent Acquisition, and Sales Ops to translate analytical outputs into clear recommendations on where to hire, when to open roles, and how to align coverage with growth priorities
Work closely with RevOps (Systems & Automation), Analytics, and Data Science to build on shared platforms and data infrastructure, align on data sources and metric definitions, and lean on advanced modeling when needed
Own the account cycling process — regularly auditing book composition, flagging stale or low-priority accounts, and surfacing reassignment or removal recommendations to ensure rep books stay accurate and well-calibrated to market opportunity
Use market intelligence datasets to size addressable markets, identify coverage gaps, and pressure-test TAM assumptions underlying territory and hiring decisions
Use Claude, Hex, Retool, n8n, and similar tools to automate manual workflows, scale account research, analyze rep activity and outcomes, and build self-serve analytics for the broader team
Conduct experiment analysis and quantitative diagnostics on Outreach performance to surface where coverage, books, or hiring decisions need to change
Improve territory mapping, workforce planning, and book-building processes through scalable, AI-assisted enhancements
Apply sound business judgment when data is incomplete or ambiguous, and prepare clear, defensible recommendations for Growth Strategy leadership and stakeholders

About Charlie Health · Growth Strategy

As a member of the Growth Strategy team, you'll support Charlie Health's national expansion by helping drive territory design, role scoping, and account assignment for our Outreach team — and you'll do it with a heavy AI-assisted, data-driven lens. You'll build the models, analyses, and tooling that determine where we hire, how many roles we open each month, and how we structure rep coverage based on data, market opportunity, and growth objectives. You'll lead territory builds, support regional…