SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it.
What you'd do
- Coordinating consumer research for actionable insights that feed product development and marketing strategy
- Reviewing marketing collateral across retailer, web, and social platforms for brand alignment, and creating or updating packaging, instruction manuals, and quick start guides
- Analyzing the competitive landscape, SKU assortments, and white space opportunities, and maintaining category databases such as NPD
- Contributing to strategic marketing and PR briefs for product launches and full-funnel campaigns across social media, retail, digital, and earned media
- Supporting brand activations — product gifting, event planning, influencer moments, launch milestones — and preparing press kits and coordinating sample shipments
- Monitoring earned, owned, and paid campaign performance and summarizing results in reports
- Managing product samples for photoshoots, PR initiatives, and media events, and supporting day-to-day management of external agencies
- Drafting and editing copy for campaigns, packaging, retail, and internal and external communications
- Supporting LATAM go-to-market — localized assortment and pricing strategy, sell-in decks for new product development (NPD) launches, and partnering with regional sales teams across Mexico and Brazil
- Developing and executing short-form video for TikTok, Instagram Reels, and YouTube Shorts, and editing platform-native content in CapCut, Adobe Premiere Pro, Final Cut Pro, or After Effects